Tinder “Be up for anything” campaign

Be up for anything!

Our campaign worked to do one thing. Expand Tinder to be not just a hookup app, but an “anything app". Our tagline “Be up for anything” is a direct response to the tired late night “you up?” text. To say that Tinder is a place to find anything you are looking for.

This mobile spot was produced with two main purposes. Creating brand love for Tinder that exists outside of “hookup app” culture, and to promote our campaign’s Tinder sponsored reality show “You up?”